JR East and Tohoku Tourism Promotion Organization are working together to renew 40 tourist information centers in the northeastern Tohoku region of Japan. Tourist information centers in railway stations across 7 prefectures will have their facilities updated in order to improve services for overseas visitors. The centers will also have their signage standardized with the same logo and slogan as part of the “Exploration to the Deep North” campaign. Signage will be in English, Korean, and Chinese (both simplified and traditional) and the centers’ services will be advertised with pictograms.

Exploration to the Deep North – Tohoku promotional campaign









