Japan Airlines (JAL) has teamed up with four regional companies in the Japan Railways Group to launch a new tourism initiative focused on three legendary Japanese pilgrimage routes. JR East, JR Central, JR West, and JR Shikoku are all taking part in the project, which aims to shift travelers away from overcrowded urban centers and toward enriching regional experiences that combine memorable hikes with deep spiritual journeys.

Pilgrims on the Shikoku Henro








